Cape Point Route....

It doesn’t take a rocket scientist to figure out the natural beauty and abundant attractions and activities of the Cape Peninsula. However, it does require passion for where we live, work and play to promote our unique destination and the businesses within it.

Barbara Elshove-Schmidt and Sally Grierson of the Cape Point Route Destination Marketing Organization are passionate about the Cape Point Route and promoting the Beautiful South. “Our goal is to change the perceptions of people visiting the area that we are not just a day trip from central Cape Town but a destination “worth more than a one night stand”

Since 2004, this dynamic team, have successfully generated positive awareness to the area through various shared marketing projects which are supported by tourism businesses, the Cape Point Route Association and it’s key role players, namely Cape Point Partnership; Chapman’s Peak Drive; Noordhoek Tourism and Fish Hoek Galley.

It came as no surprise in February 2007 when South African Tourism awarded the Association for it’s creativity in promoting the Cape Peninsula with the “2007 Best Tourism Destination Marketing Campaign” in Southern Africa!

“Marketing is about getting and keeping customers and the most effective method is for all tourism products to work together as a unified group to make our area the most recognized destination in Southern Africa. The benefits are obvious – the more people who stay, play and experience the Cape Point Route, the more money is generated in the region. This in turn creates more jobs and more business locally. After all local is lekker!

It has been said that tourism is everyone’s business. The Cape Point Route provides a platform for tourism business’s to promote and market their products in shared marketing projects or as individuals. We encourage all residents and visitors to the Cape Point Route to support our restaurants, shops, accommodation establishments and to participate in local events.

We look forward to bringing you news from the tourism industry and sharing our love for the region. Please feel free to pop into our offices next to the Southern Right Hotel in Glencairn – our bright orange building is easy to spot. Orange is the colour of joy, endurance, vitality, enthusiasm, independence, sociability, creativity and constructiveness. We think that pretty much sums up who and what Cape Point Route is and stands for!

For more information please contact the Cape Point Route: 021 782 9356 or email us at info@capepointroute.co.za