Cape Point Route is the Destination Marketing Organisation for the beautiful deep south of Cape Town, South Africa. But what does that mean? Essentially Cape Point Route provides tourism information to locals, individual visitors, tour operators, and business travelers. Cape Point Route sees itself as cupid – a matchmaker between leisure and hospitality services and visitors to our area. Their goal is to facilitate tourism products finding their soul mates in their customers.
Everyone is impacted by their immediate surroundings and we are lucky to be influenced by amazing spaces and real faces. It makes the intention of forming meaningful relationships a whole lot easier – after all the Cape Point Route is worth more than a one night stand.
It is human nature to talk to our friends, relatives and colleagues about our great experiences; hence local word of mouth is a powerful tool for increasing our business sales and driving the local economy. Marketing intelligence studies have shown that 80% of business is generated within a 10km radius so it makes good business sense to market locally and get to know what’s in your area.
Picture the scenarios:
1. Long lost cousin Bob contacts you from Canada to say he is coming to South Africa on holiday and asks you for suggestions?
2. Your daughter is getting married after 2 years living in England and asks you to help with a wedding venue and finding accommodation for all her English friends.
3. Your client is coming down from Durban and asks for suggestions for a small conference and place to stay.
Keep it simple, call someone you know locally and keep the business in the Beautiful South for a unique and unforgettable experience. Cape Point Route encourages all residents and businesses to support locally to develop tourism and business from a grassroots level. For more information on the Cape Point Route visit www.capepointroute.co.za or call 021 782 9356.
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