We were reminiscing this morning as it was exactly a year ago that the Cape Point Route Association walked away with top honours in Southern Africa for Best Destination Marketing Campaign at the Best in Tourism Marketing Awards hosted by South African tourism and Thebe Tourism and Events. The awards ceremony was held to acknowledge and reward outstanding achievement, excellence and creativity in marketing business tourism. The awards are not being hosted in 2008 so we are delighted to retain the title for another year.
It is hard to believe that a year has flown by and the destination marketing campaign has gone from strength to strength. Cape Point Route made a huge impact at Indaba 2007 with all the participants racing around Durban in bright orange t-shirts and talking with passion about our beloved destination. The www.capepointroute.co.za website has been upgraded and is being well received by visitors and product owners alike. The 2008 Guide to the Cape Point Route was launched in November 2007 for the summer season and distribution and demand has exceeded all expectations with requests coming from embassies worldwide to get stock of the brochure!
Despite the accolodes and recognition the true success of the destination marketing campaign continues to lie with the people who live, work and play in the beautiful Cape Peninsula. Without their commitment, enthuiasm and passion for their products and their home this destination would be just another pretty place to drive through and take pictures. Which just goes to prove once again that we are not a one night stand, we are worth at least three!
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