Bang for Your Tourism buck!

Article in the Peoples Post - Tuesday 13 Apil 2010
Bang For Your Tourism Buck

Help the Cape Point Route campaign to attend the Indaba Travel Trade Show 2010 in Durban! Buy from a range of corporate packages which includes publicity exposure. Pledges by individuals and companies will be rewarded with a package of goods, ranging from meal vouchers through to conferences, team-building excursions and accommodation breaks, depending on the value of the pledge. You win and tourism wins!

Bang for your tourism buck

LOCAL businesses can support much-needed local tourism marketing efforts while gaining bang for their buck in return.

Cape Point Route, in association with People’s Post, has launched a special campaign to help fund its attendance at this year’s Indaba Travel Trade Show in Durban in May. Cape Point Route is a destination marketing organisation that has been marketing tourism in the South Peninsula for more than five years.

Pledges by individuals and companies will be rewarded with a package of goods, ranging from meal vouchers through to conferences, team-building excursions and accommodation breaks, depending on the value of the pledge. So in effect you’ll be making a donation to tourism marketing, while gaining something tangible and very useful in return.

In addition, contributions will be acknowledged in People’s Post, so that readers are made aware of businesses supporting tourism. All pledges will also receive website links and banner advertising in the Cape Point Route newsletter.

Following are some examples of what you could receive for your pledge. However, each sponsorship would be tailor-made according to the company’s requirements.

Pledge R10 000 or more and you will get a getaway for two nights for 10 people at the luxurious and enchanting Villa St James – ideal for a motivational weekend with a team from the office.

Pledge between R6 500 and R9 500 and you will get a half-day conference at Simon’s Town Quayside Hotel or Calders Hotel and Conference Centre for ten people, followed by a half-day team building afternoon for the group with Quantum Adventures, teambuilding experts in the South Peninsula.

Pledge between R3 500 and R5 500 and you will get a half-day conference for ten delegates at De Noordhoek Hotel, with lunch at the Toad in the Village, both at Noordhoek Farm Village. The conference venue offers companies an ideal opportunity to run focus groups or workshops to consolidate their business strategies.

If you pledge between R2 000 and R3 000, you get a three-course meal for ten people at the Fish Hoek Galley Restaurant on Fish Hoek beach.

Personal and SMME pledges ranging from R300 to R2 000 will receive meal vouchers at one of the restaurants on the Cape Point Route, such as the enchanting Rioja in Kommetjie (a recent finalist in the SA Welcome Awards), or one or two nights’ bed-and-breakfast accommodation at establishments such as Whale View Manor or Boulders Beach Lodge in Simon’s Town, depending on the value of the pledge. Dining out or getting away is an excellent staff incentive and bonus for employees who have excelled.

These packages have been carefully constructed to ensure that companies that sponsor regional marketing receive a return on their investment as well as publicity to key target markets.

Cape Point Route would like to extend their thanks to their tourism partners and suppliers for their commitment to ensuring long term sustainability and economic growth in the area.

To make your pledge, phone Cape Point Route on (021) 782-9356, or email info@capepointroute.co.za to receive the options of corporate packages.

SPONSORSHIP BENEFITS

• Up to 3 mentions in the Peoples Post in April 2010 – see below
• Up to 3 Premium banner spots in the Cape Point Route e-newsletter – see below
• Website link to your website on the Cape Point Route website – see below
• Exposure to tourism industry, general public and national and international tourists.
• Associated brand awareness through CPR Campaign.
• Drive business tourism & exposure of the Cape Point Route – long term business benefits
• Creating a healthy business and tourism economy which will benefit additional businesses other than those in the tourism industry and promote regional economic growth.
• Help capture Market share against alternative routes
• Ensure accurate promotion of the area
• Be seen as a company that supports destination marketing.