Cape Point Route 5th Birthday Party & Brochure Launch!

Destination marketing organization for the South Peninsula, Cape Point Route launched their 2010 guide to the Cape Point Route at a function held at Café Roux at Noordhoek Farm Village on 18 November.
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The evening was combined with the company’s 5th birthday celebrations and was attended by over 100 members of the tourism industry, who all came dressed in orange to support Cape Point Route.

Barbara Elshove-Schmidt, founding member of Cape Point Route commented, “it is so wonderful to see a room full of orange. The Cape Point Route is nothing without our relationships and without the wonderful tourism offerings in the South Peninsula”.

Guests were greeted with wine from local estate, Cape Point Vineyards (who have recently launched a tasting room at the bottom of Chapman’s Peak Drive) and were amongst the first people to taste the new cultivar of Pinot Grigio from Two Oceans Wines.

During the speeches, Cape Point Route reflected on the past 5 years of this successful shared marketing program for the South Peninsula. They acknowledged the global recession and the challenges that faced the tourism industry resulting in cut backs in marketing budgets. With this in mind, Cape Point Route is particularly proud to launch the 5th guide which has remained fully comprehensive to provide information for visitors to the south.

The highlight of the evening was typical 5 year old party games including Pin the Penguin, Sack Race, Treasure Hunt, Donut eating competition and of course Twister. Exited guests rushed to find their team members to participate in the games, which were run by Enchanted Parties, in hope of winning grand prizes valued at over R60,000!

The next Cape Point Route shared marketing project is the Indaba Travel Show taking place 8 – 11 May 2010 in Durban. Tourism businesses from the south are invited to attend the Indaba introduction meeting taking place at 10h00 on Wed 25 November at Calders Hotel in Fish Hoek. If you wish to attend this meeting, please contact Cape Point Route on Tel 021 782 9356 or email info@capepointroute.co.za